How to segment your email list

👉 Use the RFM model

👉 Segmenting your list is based on transactions

👉 How they buy and how much they spend?

👉 Recency: If somebody bought more recently then this buyer is worth more to than a buyer who not bought recently

👉 Frequency: A multi-buyer who bought more than once is also more valuable

👉 Money: How much did they spend?

You can find more information about Brian on his website: and also about his book Overdeliver

🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: Do you need support with your content marketing strategy? You can book a free consultation here:

Got value, please 👍

🧑‍🤝‍🧑 Let's connect to see more content like this 😁

#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver

🎧🎧 You can listen to the whole interview here:

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