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How to segment your email list


๐Ÿ‘‰ Use the RFM model

๐Ÿ‘‰ Segmenting your list is based on transactions

๐Ÿ‘‰ How they buy and how much they spend?

๐Ÿ‘‰ Recency: If somebody bought more recently then this buyer is worth more to than a buyer who not bought recently

๐Ÿ‘‰ Frequency: A multi-buyer who bought more than once is also more valuable

๐Ÿ‘‰ Money: How much did they spend?



You can find more information about Brian on his website: https://www.briankurtz.net/ and also about his book Overdeliver www.OverdeliverBook.com


๐ŸŽฏ Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online


Got value, please ๐Ÿ‘


๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘ Let's connect to see more content like this ๐Ÿ˜


#briankurtz #directmarketing #marketing #digitalmarketing #business #sales #socialmediamarketing #entrepreneur #contentmarketing #copywriter #overdeliver



๐ŸŽง๐ŸŽง You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-overdeliver-with-your-direct-marketing-efforts--Interview-with-Brian-Kurtz-emhppn



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