👉 Richard uses this idea of planting a seed in the mind of his audience. He says things like: “The audience may not need that information right now, but if I’ve done my job well, one day, in the right situation, that idea I planted will jump out just when you need it”. Strangely enough, people really remember this and write emails about how exactly this happened. It is like creating an idea as a sleeper in the mind of your audience, which wakes up a couple of months later.
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You can get more insights about Richard on his website: https://get.msnglnk.com/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/
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🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/How-to-become-a-public-speaker---online--Interview-with-Richard-Mulholland-eko7sm