👉 Define your area of influence
👉 Be clear about your expertise
👉 Own that space of your expertise
👉 What are you going to fights against?
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
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🎧🎧 You can listen to the whole interview here: https://anchor.fm/contentking/episodes/Why-we-all-should-kill-SEO-in-2021--Interview-with-Ben-Hirons-enll4n