In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.
Lesson Number 9: Every move has consequences because we’re all interconnected
Michael Mendenhall, CMO of Flex, stresses the importance of thinking globally because everything in today's time has an impact on your company. The more globalized our world becomes, the more impact it has on all of us. So we should work in agile and in informal structures and forget about formalized meeting structures.
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