In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.
Lesson Number 8: Be broad-minded and aware of world affairs
Edith Wong is CMO at InvestHK, a department of the government of Hong Kong, and gives advice not only to work on communication skills but also to have a broad education, including in humanities and social sciences. Understanding world affairs and what’s going on in society helps shape your perspective and improves your own marketing skills.
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