29 Lessons from the World's Best Marketers Part 7

In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.

Lesson Number 7: Be creative and strategic

Patrick Adams, Head of Consumer Marketing at PayPal, highlights the importance of being creative and strategic at the same time. This means that you should not only work on skills like writing but also understand Return on Investment (ROI), be able to read analysis and also interpret data material. Doing all of them is hard, but try to become an expert in different areas and combine your creative and strategic skills.

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