Lesson Number 5: Engage with your audience
Here are some ways to find out more details about your audience from Kevin Marasco, CMO of HireVue:
Listen on social: What is it they care about? What do they like? What are they commenting on? What are they contributing to? What are their pain points? What keeps them up?
Start to engage with them. Connect with them and start to share educational content
Forget about selling! Just engage with them and share knowledge with them.
Book recommendations from Kevin Marasco:
Daniel Pink’s “To sell is human”
Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman “The Challenger Customer”
Do you want more marketing lessons? Then download my whitepaper 5 ways how to create a lot of content and monetize your knowledge: https://www.contentmentoring.com/