29 Lessons from the World's Best Marketers Part 5

Lesson Number 5: Engage with your audience

Here are some ways to find out more details about your audience from Kevin Marasco, CMO of HireVue:

  • Listen on social: What is it they care about? What do they like? What are they commenting on? What are they contributing to? What are their pain points? What keeps them up?

  • Start to engage with them. Connect with them and start to share educational content

  • Forget about selling! Just engage with them and share knowledge with them.

Book recommendations from Kevin Marasco: 

Daniel Pink’s “To sell is human”

Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman “The Challenger Customer”

Do you want more marketing lessons? Then download my whitepaper 5 ways how to create a lot of content and monetize your knowledge:

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