In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.
Lesson Number 4: Forget brand theory, be data-driven
Louis Gagnon, CMO of Audible, says to make sure that the new CMO needs to be a data-driven executive. You should understand what the customers do and who they really are. As CMO, your job is to invest and understand the customer so that you can deliver the optimal value for them. So make sure you’re familiar with analysis tools and ways how to visualize data material.
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