29 Lessons from the World's Best Marketers Part 4

In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.

Lesson Number 4: Forget brand theory, be data-driven

Louis Gagnon, CMO of Audible, says to make sure that the new CMO needs to be a data-driven executive. You should understand what the customers do and who they really are. As CMO, your job is to invest and understand the customer so that you can deliver the optimal value for them. So make sure you’re familiar with analysis tools and ways how to visualize data material.

Do you want more marketing lessons? Then download my whitepaper 5 ways how to create a lot of content and monetize your knowledge:

0 views0 comments

Recent Posts

See All