In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.
Lesson Number 3: Become a content creator
Brian Kenny, CMO of Harvard Business School, gives the advice to create your own content instead of relying on other people to write about you. Specifically, the media changes so much so, they find it easier to create the context for their own stories.
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