29 Lessons from the World's Best Marketers Part 2

In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.

Lesson Number 2: Learn sales and be accountable to the numbers

Traditionally there is a gap between marketing and sales teams in companies, so to eliminate this Heather Zynczak, CMO of Domo gives the advice to see yourself as part of the sales team. Marketing’s purpose is to sell products or services at the end of the day; so make sure that you work on the sales numbers and feel as though you yourself are also in charge of the numbers.

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