In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.
Lesson 13: Personalize the customer journey
For Phil Bienert, CMO of GoDaddy, personalizing the customer journey is an important topic. The advantage of digital products is that you can personalize the customer journey very easily. The main thing that Phil Bienert focuses on is how to grow businesses by improving the customer experience.
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