29 Lessons from the World's Best Marketers Part 12

In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.

Lesson 12: Align the campaign objectives with the marketing and business objectives

The number one rule from Kieran Hannon, CMO of Belkin International: Evaluate your marketing campaigns! Most people lose sight of the business objectives so ask yourself on a regular basis (monthly, quarterly), are my campaign objectives aligned with my business and marketing objectives?

Book recommendation by Kieran Hannon:

Barry Schwartz “The Paradox of Choice”

Do you want more marketing lessons? Then download my whitepaper 5 ways how to create a lot of content and monetize your knowledge:

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