In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.
Lesson 12: Align the campaign objectives with the marketing and business objectives
The number one rule from Kieran Hannon, CMO of Belkin International: Evaluate your marketing campaigns! Most people lose sight of the business objectives so ask yourself on a regular basis (monthly, quarterly), are my campaign objectives aligned with my business and marketing objectives?
Book recommendation by Kieran Hannon:
Barry Schwartz “The Paradox of Choice”
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