29 Lessons from the World's Best Marketers Part 11

In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.

Lesson 11: You need a deep understanding of the product

Ada Chen Rekhi, Vice President of Marketing on SurveyMonkey, highlights the importance of having a deep understanding of the products and services that your business is selling. It is important that marketers also understand the basics of the products in order to communicate them to customers effectively.

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