In Josh Steimle’s great book “Chief Marketing Officers at Work” he interviewed 29 CMO’s about their habits, their thoughts, and strategies about marketing in the modern world.
Lesson Number 10: Understand the beliefs of your customer and be in the field
Virginie Glaenzer, Vice President of Marketing at Great Eastern Energy, mentioned the importance of knowing the values of your customer. Through social media, there are many more active customers who articulate complaints through their social media channels. In times where you can’t control every piece of content, it is more important than you really understand the values of your target audience. This means knocking on small businesses’ doors and asking people questions!
Book recommendation by Virginie Glaenzer:
Tom Asacker “Business of Belief”
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