👉 Technology: As much as things change, they stay the same 👉 Channels change and shifts 👉 But the fundamentals don’t change: You need great content and great marketing 👉 Technology becomes easier and easier 👉 Focus on great relationships and marketing You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.cont

👉 The entrepreneurs who invest now in their marketing will rise up to the top 👉 Build the right assets now 👉 Many people make the shift into the digital world 👉 You have to prove with your marketing how good you and your product are You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do

👉 Ask your clients for reviews 👉 Produce content and publish 👉 Answer also bad reviews 👉 Make sure your information is aligned with your website You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation

👉 Define your area of influence 👉 Be clear about your expertise 👉 Own that space of your expertise 👉 What are you going to fights against? You can find more information about Ben Hirons on his website: due-north.co/ and also about the mentioned course from Richard Mulholland here: https://msnglnk.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you n

👉 Don’t just do things for the algorithms or google 👉 Focus on your target audience and their needs You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-onli

👉 Onsite SEO: build a great website with a good user journey, good content that answers your customer’s questions 👉 Backlinks: All the links that you get from other people’s website 👉 Be on main directories like yell or yelp You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need

👉 Many entrepreneurs overcomplicate SEO and don’t understand the topic 👉 Googles job: Indexing, classifying information 👉 Creating good content is hard work 👉 Do the hard thing: Create great marketing campaigns instead of hiring an SEO expert You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentorin

Ben Hirons is the founder of Due North and helps small and medium-sized enterprises to build sustainable growth. In my podcast, he explained to me why everybody should kill SEO in 2021! ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 Why we all should kill SEO 👉 Check these SEO core components 👉 Don’t do it for google; do it for your customer 👉 How entrepreneurs should start their journey 👉 How important is Goog

👉 Use the external motivation that people have 👉 3 different segments: 1. To help people pass exams or interviews 2. Hobbies 3. Unique and specific outcome with a special method You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content mark

👉 Figure out the outcome; figure out the value of your outcome and divide it by then (10% of the outcome is an easy sell) 👉 How good are you at selling? Everything under 300 Dollar is easy to sell; 300-900 good offer and good positioning; everything beyond 900 Dollar you need more skills; 👉 What kind of shoppers do you want? Wallmart shoppers or luxury shoppers? You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to th

👉 It is much easier to engage with people 👉 They are asking for products or services 👉 Use the data and create an evergreen system 👉 Building your audience is much easier You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketi

👉 What is the outcome that you want to give? 👉 Starting point of your target audience 👉 How to reverse engineer the outcome that people want? 👉 Make sure that you bring people from A to B (Define A and B) 👉 Use fiverr.com and outsource most of the work! You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my webs

👉 Check out Facebook groups and the excitement of the people 👉 Ask yourself: Are people engagement 👉 Benchmarks: How many people are looking for your topic? 👉 Check Adwords for the costs for ads You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support w

👉 Main benefit: Productizing your knowledge 👉 You put out an online course and sell it again and again 👉 Perfect business model 👉 Collect questions from the client; Create something that people asking for 👉 Give them what they want 👉 People don’t buy information; they either buy transformation or outcome; You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketin

Tom Libelt is the founder of several businesses and helps entrepreneurs to create and market their video online course. ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 Why is it important to create online courses? 👉 How to find information about your niche? 👉 How to create content for my online course? 👉 Why your mail list is your most important asset 👉 How to identify the correct price for your online course? �