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Ceyhun Yakup Özkardes-Cheung
- Feb 25
- 3 min
Trends in digital marketing
👉 Building community becomes more and more important 👉 Having real writers; authentic voices from the CEO 👉 Journalists are becoming “influencer” and hosting their own newsletter Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in
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Ceyhun Yakup Özkardes-Cheung
- Feb 24
- 4 min
How to change the culture of feedback?
👉 Make it more a habit and ritual Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need suppo
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Ceyhun Yakup Özkardes-Cheung
- Feb 23
- 5 min
Why we need a new feedback culture!
👉 Good feedback helps us to grow! The sad thing is we don’t know how to do it in the right way 👉 Establish a feedback Friday day where you the whole team gives feedback 👉 Make giving and receiving feedback a habit within your company Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential a
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Ceyhun Yakup Özkardes-Cheung
- Feb 22
- 3 min
How to find your niche for Forbes?
👉 Find your unique spin 👉 What do you care about? What is important for you? 👉 They bring contributors, not in order to be journalists 👉 They want you to have an opinion; 👉 They want a polarizing spectrum 👉 They want people who have practitioner experience in a field who gives own opinions and insights from it; Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Clo
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Ceyhun Yakup Özkardes-Cheung
- Feb 21
- 3 min
Your content is your portfolio that never sleeps
👉 Earned Media: you have to earn the respect of earned media: Journalists, Podcasts, Bloggers, Vloggers 👉 It is based on relationships with the gatekeeper 👉 Create your own content because people will check out your name; 👉 Good content introduces you before you even get a call; Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low
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Ceyhun Yakup Özkardes-Cheung
- Feb 20
- 4 min
How to become a Forbes contributor?
👉 Start with publishing where you are: Medium.com, LinkedIn, TikTok 👉 Build your audience 👉 Ask yourself: What is your big next step? 👉 Start reading, commenting, and connecting with Forbes contributor Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯
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Ceyhun Yakup Özkardes-Cheung
- Feb 19
- 4 min
Marketing lessons from Apple
👉 Attention to details 👉 Slow and process driven 👉 Don’t try to emulate the bigger companies and brands! Focus on being like a start-up 👉 How to build good content which takes some risks? Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the in
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Ceyhun Yakup Özkardes-Cheung
- Feb 18
- 4 min
How to become more confident?
👉 Setting goals for yourself 👉 Measuring ourselves and not comparing with other people 👉 Taking baby steps 👉 Being resilient when you face challenges Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in the comments, search Conten
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Ceyhun Yakup Özkardes-Cheung
- Feb 17
- 1 min
Marketing lessons from Apple! Interview with Tai Tran
Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 How to become more confident? 👉 Marketing lessons from Apple 👉 How to become a Forbes contributor? 👉 Yo
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Ceyhun Yakup Özkardes-Cheung
- Dec 6, 2020
- 1 min
How to integrate purpose into your company
👉 As the leader of your company you have to speak about the purpose all the time 👉 Hire people who fit your purpose 👉 Monday stand up: Every Monday one of the team members does a presentation on one of the values and what it means to him/her 👉 It needs to be behavior on a daily basis You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podc
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Ceyhun Yakup Özkardes-Cheung
- Dec 5, 2020
- 1 min
How entrepreneurs can find their purpose?
👉 Get some coaching and find a partner with the perspective 👉 It is a journey/ process that you start 👉 It must be integrated into the design of your organization You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? Yo
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Ceyhun Yakup Özkardes-Cheung
- Dec 4, 2020
- 1 min
How to create content with purpose?
👉 Speak about the difference that you make in the lives of people 👉 Each one of your reasons to believe can become your content plan You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation h
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Ceyhun Yakup Özkardes-Cheung
- Dec 3, 2020
- 1 min
How Elon Musk uses purpose
👉 Imagine a car charging once a month 👉 It feels like magic when he sells the dream 👉 What is the feeling the one thing that you want to transform into the minds of your audience? You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marke
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Ceyhun Yakup Özkardes-Cheung
- Dec 2, 2020
- 1 min
How to integrate purpose into my content strategy?
👉 Encourage others to be a better version of them 👉 Communicate you’re why and your passion 👉 Tackle a bigger topic You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://ww
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Ceyhun Yakup Özkardes-Cheung
- Dec 1, 2020
- 1 min
How finding your purpose can change your business
👉 Better positioning your business 👉 Stop talking about what! And more about your why You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-onli
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Ceyhun Yakup Özkardes-Cheung
- Nov 30, 2020
- 1 min
Why purpose creates momentum and sustainable growth for your business
👉 Instead of thinking in terms of target audience think about really changing the lives of your audience in a positive way 👉 When you communicate your purpose and the difference that it makes 👉 Honestly help people they will speak more often about it You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview is below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.co
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Ceyhun Yakup Özkardes-Cheung
- Nov 29, 2020
- 1 min
How to create purpose-driven content and grow your business! Interview with Ross Drakes
☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ Why is a purpose-driven business relevant for entrepreneurs? 👉 Why purpose creates momentum and sustainable growth for your business 👉 How finding your purpose can change your business 👉 How to integrate purpose into my content strategy? 👉 How Elon Musk uses purpose 👉 How to create content with purpose? 👉 What advice would you give entrepreneurs to find their purpo
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