Blog | Content Manager Ceyhun Yakup Özkardes-Cheung

Feb 26
3 min

The big shift in marketing

👉 Embed marketing into a matrix organization and work across different teams 👉 Marketing as an organization becomes more involved in the product development, research, and engineer team Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the intervie

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Ceyhun Yakup Özkardes-Cheung

Feb 25
3 min

Trends in digital marketing

👉 Building community becomes more and more important 👉 Having real writers; authentic voices from the CEO 👉 Journalists are becoming “influencer” and hosting their own newsletter Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in

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Ceyhun Yakup Özkardes-Cheung

Feb 24
4 min

How to change the culture of feedback?

👉 Make it more a habit and ritual Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need suppo

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Ceyhun Yakup Özkardes-Cheung

Feb 23
5 min

Why we need a new feedback culture!

👉 Good feedback helps us to grow! The sad thing is we don’t know how to do it in the right way 👉 Establish a feedback Friday day where you the whole team gives feedback 👉 Make giving and receiving feedback a habit within your company Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential a

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Ceyhun Yakup Özkardes-Cheung

Feb 22
3 min

How to find your niche for Forbes?

👉 Find your unique spin 👉 What do you care about? What is important for you? 👉 They bring contributors, not in order to be journalists 👉 They want you to have an opinion; 👉 They want a polarizing spectrum 👉 They want people who have practitioner experience in a field who gives own opinions and insights from it; Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Clo

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Ceyhun Yakup Özkardes-Cheung

Feb 21
3 min

Your content is your portfolio that never sleeps

👉 Earned Media: you have to earn the respect of earned media: Journalists, Podcasts, Bloggers, Vloggers 👉 It is based on relationships with the gatekeeper 👉 Create your own content because people will check out your name; 👉 Good content introduces you before you even get a call; Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low

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Ceyhun Yakup Özkardes-Cheung

Feb 20
4 min

How to become a Forbes contributor?

👉 Start with publishing where you are: Medium.com, LinkedIn, TikTok 👉 Build your audience 👉 Ask yourself: What is your big next step? 👉 Start reading, commenting, and connecting with Forbes contributor Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯

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Ceyhun Yakup Özkardes-Cheung

Feb 19
4 min

Marketing lessons from Apple

👉 Attention to details 👉 Slow and process driven 👉 Don’t try to emulate the bigger companies and brands! Focus on being like a start-up 👉 How to build good content which takes some risks? Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the in

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Ceyhun Yakup Özkardes-Cheung

Feb 18
4 min

How to become more confident?

👉 Setting goals for yourself 👉 Measuring ourselves and not comparing with other people 👉 Taking baby steps 👉 Being resilient when you face challenges Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in the comments, search Conten

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Marketing lessons from Apple! Interview with Tai Tran

Ceyhun Yakup Özkardes-Cheung

Feb 17
1 min

Marketing lessons from Apple! Interview with Tai Tran

Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 How to become more confident? 👉 Marketing lessons from Apple 👉 How to become a Forbes contributor? 👉 Yo

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How to integrate purpose into your company

Ceyhun Yakup Özkardes-Cheung

Dec 6, 2020
1 min

How to integrate purpose into your company

👉 As the leader of your company you have to speak about the purpose all the time 👉 Hire people who fit your purpose 👉 Monday stand up: Every Monday one of the team members does a presentation on one of the values and what it means to him/her 👉 It needs to be behavior on a daily basis You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podc

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Ceyhun Yakup Özkardes-Cheung

Dec 5, 2020
1 min

How entrepreneurs can find their purpose?

👉 Get some coaching and find a partner with the perspective 👉 It is a journey/ process that you start 👉 It must be integrated into the design of your organization You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? Yo

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Ceyhun Yakup Özkardes-Cheung

Dec 4, 2020
1 min

How to create content with purpose?

👉 Speak about the difference that you make in the lives of people 👉 Each one of your reasons to believe can become your content plan You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation h

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Ceyhun Yakup Özkardes-Cheung

Dec 3, 2020
1 min

How Elon Musk uses purpose

👉 Imagine a car charging once a month 👉 It feels like magic when he sells the dream 👉 What is the feeling the one thing that you want to transform into the minds of your audience? You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marke

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How to integrate purpose into my content strategy?

Ceyhun Yakup Özkardes-Cheung

Dec 2, 2020
1 min

How to integrate purpose into my content strategy?

👉 Encourage others to be a better version of them 👉 Communicate you’re why and your passion 👉 Tackle a bigger topic You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://ww

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Ceyhun Yakup Özkardes-Cheung

Dec 1, 2020
1 min

How finding your purpose can change your business

👉 Better positioning your business 👉 Stop talking about what! And more about your why You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-onli

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Why purpose creates momentum and sustainable growth for your business

Ceyhun Yakup Özkardes-Cheung

Nov 30, 2020
1 min

Why purpose creates momentum and sustainable growth for your business

👉 Instead of thinking in terms of target audience think about really changing the lives of your audience in a positive way 👉 When you communicate your purpose and the difference that it makes 👉 Honestly help people they will speak more often about it You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/ 🎯 Link to the interview is below, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.co

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Ceyhun Yakup Özkardes-Cheung

Nov 29, 2020
1 min

How to create purpose-driven content and grow your business! Interview with Ross Drakes

☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ Why is a purpose-driven business relevant for entrepreneurs? 👉 Why purpose creates momentum and sustainable growth for your business 👉 How finding your purpose can change your business 👉 How to integrate purpose into my content strategy? 👉 How Elon Musk uses purpose 👉 How to create content with purpose? 👉 What advice would you give entrepreneurs to find their purpo

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