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Ceyhun Yakup Özkardes-Cheung
- Feb 25
- 3 min
Trends in digital marketing
👉 Building community becomes more and more important 👉 Having real writers; authentic voices from the CEO 👉 Journalists are becoming “influencer” and hosting their own newsletter Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in
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Ceyhun Yakup Özkardes-Cheung
- Feb 24
- 4 min
How to change the culture of feedback?
👉 Make it more a habit and ritual Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need suppo
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Ceyhun Yakup Özkardes-Cheung
- Feb 23
- 5 min
Why we need a new feedback culture!
👉 Good feedback helps us to grow! The sad thing is we don’t know how to do it in the right way 👉 Establish a feedback Friday day where you the whole team gives feedback 👉 Make giving and receiving feedback a habit within your company Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential a
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Ceyhun Yakup Özkardes-Cheung
- Feb 22
- 3 min
How to find your niche for Forbes?
👉 Find your unique spin 👉 What do you care about? What is important for you? 👉 They bring contributors, not in order to be journalists 👉 They want you to have an opinion; 👉 They want a polarizing spectrum 👉 They want people who have practitioner experience in a field who gives own opinions and insights from it; Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Clo
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Ceyhun Yakup Özkardes-Cheung
- Feb 21
- 3 min
Your content is your portfolio that never sleeps
👉 Earned Media: you have to earn the respect of earned media: Journalists, Podcasts, Bloggers, Vloggers 👉 It is based on relationships with the gatekeeper 👉 Create your own content because people will check out your name; 👉 Good content introduces you before you even get a call; Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low
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Ceyhun Yakup Özkardes-Cheung
- Feb 20
- 4 min
How to become a Forbes contributor?
👉 Start with publishing where you are: Medium.com, LinkedIn, TikTok 👉 Build your audience 👉 Ask yourself: What is your big next step? 👉 Start reading, commenting, and connecting with Forbes contributor Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯
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Ceyhun Yakup Özkardes-Cheung
- Feb 19
- 4 min
Marketing lessons from Apple
👉 Attention to details 👉 Slow and process driven 👉 Don’t try to emulate the bigger companies and brands! Focus on being like a start-up 👉 How to build good content which takes some risks? Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the in
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Ceyhun Yakup Özkardes-Cheung
- Feb 18
- 4 min
How to become more confident?
👉 Setting goals for yourself 👉 Measuring ourselves and not comparing with other people 👉 Taking baby steps 👉 Being resilient when you face challenges Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in the comments, search Conten
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Ceyhun Yakup Özkardes-Cheung
- Feb 17
- 1 min
Marketing lessons from Apple! Interview with Tai Tran
Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 How to become more confident? 👉 Marketing lessons from Apple 👉 How to become a Forbes contributor? 👉 Yo
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