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Ceyhun Yakup Özkardes-Cheung
- Feb 25
- 3 min
Trends in digital marketing
👉 Building community becomes more and more important 👉 Having real writers; authentic voices from the CEO 👉 Journalists are becoming “influencer” and hosting their own newsletter Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in
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Ceyhun Yakup Özkardes-Cheung
- Feb 24
- 4 min
How to change the culture of feedback?
👉 Make it more a habit and ritual Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need suppo
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Ceyhun Yakup Özkardes-Cheung
- Feb 23
- 5 min
Why we need a new feedback culture!
👉 Good feedback helps us to grow! The sad thing is we don’t know how to do it in the right way 👉 Establish a feedback Friday day where you the whole team gives feedback 👉 Make giving and receiving feedback a habit within your company Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential a
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Ceyhun Yakup Özkardes-Cheung
- Feb 22
- 3 min
How to find your niche for Forbes?
👉 Find your unique spin 👉 What do you care about? What is important for you? 👉 They bring contributors, not in order to be journalists 👉 They want you to have an opinion; 👉 They want a polarizing spectrum 👉 They want people who have practitioner experience in a field who gives own opinions and insights from it; Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Clo
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Ceyhun Yakup Özkardes-Cheung
- Feb 21
- 3 min
Your content is your portfolio that never sleeps
👉 Earned Media: you have to earn the respect of earned media: Journalists, Podcasts, Bloggers, Vloggers 👉 It is based on relationships with the gatekeeper 👉 Create your own content because people will check out your name; 👉 Good content introduces you before you even get a call; Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low
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Ceyhun Yakup Özkardes-Cheung
- Feb 20
- 4 min
How to become a Forbes contributor?
👉 Start with publishing where you are: Medium.com, LinkedIn, TikTok 👉 Build your audience 👉 Ask yourself: What is your big next step? 👉 Start reading, commenting, and connecting with Forbes contributor Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯
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Ceyhun Yakup Özkardes-Cheung
- Feb 19
- 4 min
Marketing lessons from Apple
👉 Attention to details 👉 Slow and process driven 👉 Don’t try to emulate the bigger companies and brands! Focus on being like a start-up 👉 How to build good content which takes some risks? Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the in
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Ceyhun Yakup Özkardes-Cheung
- Feb 18
- 4 min
How to become more confident?
👉 Setting goals for yourself 👉 Measuring ourselves and not comparing with other people 👉 Taking baby steps 👉 Being resilient when you face challenges Tai Tran is a Forbes contributor, worked for Apple, and is the head of marketing of the Saas company Matter. He is also co-founder and president of the Close the Gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. 🎯 Link to the interview in the comments, search Conten
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Ceyhun Yakup Özkardes-Cheung
- Feb 17
- 1 min
Marketing lessons from Apple! Interview with Tai Tran
Tai Tran is a Forbes contributor, worked for Apple and is the head of marketing of the Saas company Matter. He is also co-founder and president of the close the gap foundation which helps low-income students reach their fullest potential and live a fulfilling life. ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 How to become more confident? 👉 Marketing lessons from Apple 👉 How to become a Forbes contributor? 👉 Yo
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Ceyhun Yakup Özkardes-Cheung
- Jan 6
- 1 min
Trends for the future
👉 Technology: As much as things change, they stay the same 👉 Channels change and shifts 👉 But the fundamentals don’t change: You need great content and great marketing 👉 Technology becomes easier and easier 👉 Focus on great relationships and marketing You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.cont
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Ceyhun Yakup Özkardes-Cheung
- Jan 5
- 1 min
Lessons from the year 2020
👉 The entrepreneurs who invest now in their marketing will rise up to the top 👉 Build the right assets now 👉 Many people make the shift into the digital world 👉 You have to prove with your marketing how good you and your product are You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do
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Ceyhun Yakup Özkardes-Cheung
- Jan 4
- 1 min
How important is Google My Business?
👉 Ask your clients for reviews 👉 Produce content and publish 👉 Answer also bad reviews 👉 Make sure your information is aligned with your website You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation
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Ceyhun Yakup Özkardes-Cheung
- Jan 3
- 1 min
How entrepreneurs should start their journey
👉 Define your area of influence 👉 Be clear about your expertise 👉 Own that space of your expertise 👉 What are you going to fights against? You can find more information about Ben Hirons on his website: due-north.co/ and also about the mentioned course from Richard Mulholland here: https://msnglnk.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you n
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Ceyhun Yakup Özkardes-Cheung
- Jan 2
- 1 min
Don’t do it for google; do it for your customer
👉 Don’t just do things for the algorithms or google 👉 Focus on your target audience and their needs You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-onli
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Ceyhun Yakup Özkardes-Cheung
- Jan 1
- 1 min
Check these SEO core components on your website
👉 Onsite SEO: build a great website with a good user journey, good content that answers your customer’s questions 👉 Backlinks: All the links that you get from other people’s website 👉 Be on main directories like yell or yelp You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need
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Ceyhun Yakup Özkardes-Cheung
- Dec 31, 2020
- 1 min
Why we all should kill SEO
👉 Many entrepreneurs overcomplicate SEO and don’t understand the topic 👉 Googles job: Indexing, classifying information 👉 Creating good content is hard work 👉 Do the hard thing: Create great marketing campaigns instead of hiring an SEO expert You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentorin
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Ceyhun Yakup Özkardes-Cheung
- Dec 30, 2020
- 1 min
Why we all should kill SEO in 2021! Interview with Ben Hirons
Ben Hirons is the founder of Due North and helps small and medium-sized enterprises to build sustainable growth. In my podcast, he explained to me why everybody should kill SEO in 2021! ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 Why we all should kill SEO 👉 Check these SEO core components 👉 Don’t do it for google; do it for your customer 👉 How entrepreneurs should start their journey 👉 How important is Goog
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Ceyhun Yakup Özkardes-Cheung
- Dec 30, 2020
- 1 min
What niches work best?
👉 Use the external motivation that people have 👉 3 different segments: 1. To help people pass exams or interviews 2. Hobbies 3. Unique and specific outcome with a special method You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content mark
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Ceyhun Yakup Özkardes-Cheung
- Dec 29, 2020
- 1 min
How to identify the correct price for your online course?
👉 Figure out the outcome; figure out the value of your outcome and divide it by then (10% of the outcome is an easy sell) 👉 How good are you at selling? Everything under 300 Dollar is easy to sell; 300-900 good offer and good positioning; everything beyond 900 Dollar you need more skills; 👉 What kind of shoppers do you want? Wallmart shoppers or luxury shoppers? You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to th
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