👉 The good and the bad things 👉 Shift mentality from a victim to ownership 👉 We can all be our own savior 👉 Do I blame other people or situations? 👉 Ask yourself: Am I my own savior? If not, how do you become your own savior? You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ D

👉 “I am “ statements (I am strong, capable, strong …) 👉 Growth mindsets 👉 Focus more on the process instead of the outcome 👉 Reward the work they give effort 👉 We get in life what we put into it 👉 Book recommendation: Mindset by Carol Dweck You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.conten

👉 See your videos like a one-shot; like a keynote 👉 We make mistakes; that’s ok and makes you authentic 👉 Trains your video skills on camera You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation

👉 Think about different content formats: Video, audio, written content 👉 Writing articles: where is my place of expertise? Where did I or my clients overcome struggles? Longer form version with action steps. Repurpose the article into videos, keynotes, or other formats 👉 Audio/ Video: longer-form content within online courses; giving actionable tools (10-20 minute videos) 👉 Short-form videos: 100% Freestyle 👉 Borgert’s bullets: Topic, good quote, 👉 Think about you

👉 Life is all about how to show up 👉 Background: 67 feet behind him 👉 Camera: 7 feet in front of him 👉 See people on a 50-inch television, which is 6-7 feet in front of him 👉 It looks like the partner is sitting on the other side of the table; like on the crosstable having a conversation; 👉 It is all about engagement! You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketin

👉 What is the context? 👉 Have a 2-3-sentence version of your story 👉 3-minute version of your story for an f.e. a podcast 👉 Keynote: Longer form. Tell the story in 3rd person. Makes it more reliable for people and takes a stronger connection in the reveal moment 👉 Book recommendation: Resonate Nancy Duarte You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on y

👉 Mental and emotional shift: What we went through is what made us unique! 👉 Be aware of your own story and accomplishments 👉 What are the stories in your life that you went through? The struggle moments in your life? 👉 Once you have a list of stories. Look at the events! How did I grow through the event? 👉 Become intentionally and structure the story that people get teaching lessons You can find more information about Brian on his website: https://brianbogert.com/

👉 Your story matters! Have this mindset no matter what people say to you 👉 There will be people on the planet who resonate and learn from your story 👉 What is the lesson to learn from your story? 👉 Stories are the best teachers that give lessons You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.conten

Brian Bogert has spent more than a decade learning the connections of human behavior and high performance and has coached hundreds of professionals in industries from business to athletics to reach their peak potential. I had the chance to interview him in my podcast and get some insights about his inspiring thoughts and concepts! ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 Why our own stories are the best teachers

👉 Technology: As much as things change, they stay the same 👉 Channels change and shifts 👉 But the fundamentals don’t change: You need great content and great marketing 👉 Technology becomes easier and easier 👉 Focus on great relationships and marketing You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.cont

👉 The entrepreneurs who invest now in their marketing will rise up to the top 👉 Build the right assets now 👉 Many people make the shift into the digital world 👉 You have to prove with your marketing how good you and your product are You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do

👉 Ask your clients for reviews 👉 Produce content and publish 👉 Answer also bad reviews 👉 Make sure your information is aligned with your website You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation

👉 Define your area of influence 👉 Be clear about your expertise 👉 Own that space of your expertise 👉 What are you going to fights against? You can find more information about Ben Hirons on his website: due-north.co/ and also about the mentioned course from Richard Mulholland here: https://msnglnk.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you n

👉 Don’t just do things for the algorithms or google 👉 Focus on your target audience and their needs You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-onli

👉 Onsite SEO: build a great website with a good user journey, good content that answers your customer’s questions 👉 Backlinks: All the links that you get from other people’s website 👉 Be on main directories like yell or yelp You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need

👉 Many entrepreneurs overcomplicate SEO and don’t understand the topic 👉 Googles job: Indexing, classifying information 👉 Creating good content is hard work 👉 Do the hard thing: Create great marketing campaigns instead of hiring an SEO expert You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentorin

Ben Hirons is the founder of Due North and helps small and medium-sized enterprises to build sustainable growth. In my podcast, he explained to me why everybody should kill SEO in 2021! ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 Why we all should kill SEO 👉 Check these SEO core components 👉 Don’t do it for google; do it for your customer 👉 How entrepreneurs should start their journey 👉 How important is Goog

👉 Use the external motivation that people have 👉 3 different segments: 1. To help people pass exams or interviews 2. Hobbies 3. Unique and specific outcome with a special method You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content mark

👉 Figure out the outcome; figure out the value of your outcome and divide it by then (10% of the outcome is an easy sell) 👉 How good are you at selling? Everything under 300 Dollar is easy to sell; 300-900 good offer and good positioning; everything beyond 900 Dollar you need more skills; 👉 What kind of shoppers do you want? Wallmart shoppers or luxury shoppers? You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to th

👉 It is much easier to engage with people 👉 They are asking for products or services 👉 Use the data and create an evergreen system 👉 Building your audience is much easier You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketi