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Ceyhun Yakup Özkardes-Cheung
- Jan 29
- 5 min
This is so powerful: How to teach life skills to your kids
👉 “I am “ statements (I am strong, capable, strong …) 👉 Growth mindsets 👉 Focus more on the process instead of the outcome 👉 Reward the work they give effort 👉 We get in life what we put into it 👉 Book recommendation: Mindset by Carol Dweck You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.conten
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Ceyhun Yakup Özkardes-Cheung
- Jan 28
- 2 min
Challenge yourself and create one-shot videos
👉 See your videos like a one-shot; like a keynote 👉 We make mistakes; that’s ok and makes you authentic 👉 Trains your video skills on camera You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation
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Ceyhun Yakup Özkardes-Cheung
- Jan 27
- 6 min
How do you come up with content ideas and formats?
👉 Think about different content formats: Video, audio, written content 👉 Writing articles: where is my place of expertise? Where did I or my clients overcome struggles? Longer form version with action steps. Repurpose the article into videos, keynotes, or other formats 👉 Audio/ Video: longer-form content within online courses; giving actionable tools (10-20 minute videos) 👉 Short-form videos: 100% Freestyle 👉 Borgert’s bullets: Topic, good quote, 👉 Think about you
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Ceyhun Yakup Özkardes-Cheung
- Jan 26
- 5 min
Announcing: How you create a video set-up for virtual keynotes
👉 Life is all about how to show up 👉 Background: 67 feet behind him 👉 Camera: 7 feet in front of him 👉 See people on a 50-inch television, which is 6-7 feet in front of him 👉 It looks like the partner is sitting on the other side of the table; like on the crosstable having a conversation; 👉 It is all about engagement! You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketin
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Ceyhun Yakup Özkardes-Cheung
- Jan 25
- 5 min
The truth about how to integrate your story into content
👉 What is the context? 👉 Have a 2-3-sentence version of your story 👉 3-minute version of your story for an f.e. a podcast 👉 Keynote: Longer form. Tell the story in 3rd person. Makes it more reliable for people and takes a stronger connection in the reveal moment 👉 Book recommendation: Resonate Nancy Duarte You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on y
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Ceyhun Yakup Özkardes-Cheung
- Jan 24
- 4 min
How to identify your own story
👉 Mental and emotional shift: What we went through is what made us unique! 👉 Be aware of your own story and accomplishments 👉 What are the stories in your life that you went through? The struggle moments in your life? 👉 Once you have a list of stories. Look at the events! How did I grow through the event? 👉 Become intentionally and structure the story that people get teaching lessons You can find more information about Brian on his website: https://brianbogert.com/
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Ceyhun Yakup Özkardes-Cheung
- Jan 23
- 3 min
This is magic! Why our own stories are the best teachers that we have
👉 Your story matters! Have this mindset no matter what people say to you 👉 There will be people on the planet who resonate and learn from your story 👉 What is the lesson to learn from your story? 👉 Stories are the best teachers that give lessons You can find more information about Brian on his website: https://brianbogert.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.conten
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Ceyhun Yakup Özkardes-Cheung
- Jan 22
- 1 min
Our own stories are the best teachers that we have! Interview with Brian Bogert
Brian Bogert has spent more than a decade learning the connections of human behavior and high performance and has coached hundreds of professionals in industries from business to athletics to reach their peak potential. I had the chance to interview him in my podcast and get some insights about his inspiring thoughts and concepts! ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 Why our own stories are the best teachers
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Ceyhun Yakup Özkardes-Cheung
- Jan 6
- 1 min
Trends for the future
👉 Technology: As much as things change, they stay the same 👉 Channels change and shifts 👉 But the fundamentals don’t change: You need great content and great marketing 👉 Technology becomes easier and easier 👉 Focus on great relationships and marketing You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.cont
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Ceyhun Yakup Özkardes-Cheung
- Jan 5
- 1 min
Lessons from the year 2020
👉 The entrepreneurs who invest now in their marketing will rise up to the top 👉 Build the right assets now 👉 Many people make the shift into the digital world 👉 You have to prove with your marketing how good you and your product are You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do
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Ceyhun Yakup Özkardes-Cheung
- Jan 4
- 1 min
How important is Google My Business?
👉 Ask your clients for reviews 👉 Produce content and publish 👉 Answer also bad reviews 👉 Make sure your information is aligned with your website You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation
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Ceyhun Yakup Özkardes-Cheung
- Jan 3
- 1 min
How entrepreneurs should start their journey
👉 Define your area of influence 👉 Be clear about your expertise 👉 Own that space of your expertise 👉 What are you going to fights against? You can find more information about Ben Hirons on his website: due-north.co/ and also about the mentioned course from Richard Mulholland here: https://msnglnk.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you n
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Ceyhun Yakup Özkardes-Cheung
- Jan 2
- 1 min
Don’t do it for google; do it for your customer
👉 Don’t just do things for the algorithms or google 👉 Focus on your target audience and their needs You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-onli
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Ceyhun Yakup Özkardes-Cheung
- Jan 1
- 1 min
Check these SEO core components on your website
👉 Onsite SEO: build a great website with a good user journey, good content that answers your customer’s questions 👉 Backlinks: All the links that you get from other people’s website 👉 Be on main directories like yell or yelp You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need
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Ceyhun Yakup Özkardes-Cheung
- Dec 31, 2020
- 1 min
Why we all should kill SEO
👉 Many entrepreneurs overcomplicate SEO and don’t understand the topic 👉 Googles job: Indexing, classifying information 👉 Creating good content is hard work 👉 Do the hard thing: Create great marketing campaigns instead of hiring an SEO expert You can find more information about Ben Hirons on his website: due-north.co/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentorin
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Ceyhun Yakup Özkardes-Cheung
- Dec 30, 2020
- 1 min
Why we all should kill SEO in 2021! Interview with Ben Hirons
Ben Hirons is the founder of Due North and helps small and medium-sized enterprises to build sustainable growth. In my podcast, he explained to me why everybody should kill SEO in 2021! ☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️ 👉 Why we all should kill SEO 👉 Check these SEO core components 👉 Don’t do it for google; do it for your customer 👉 How entrepreneurs should start their journey 👉 How important is Goog
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Ceyhun Yakup Özkardes-Cheung
- Dec 30, 2020
- 1 min
What niches work best?
👉 Use the external motivation that people have 👉 3 different segments: 1. To help people pass exams or interviews 2. Hobbies 3. Unique and specific outcome with a special method You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content mark
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Ceyhun Yakup Özkardes-Cheung
- Dec 29, 2020
- 1 min
How to identify the correct price for your online course?
👉 Figure out the outcome; figure out the value of your outcome and divide it by then (10% of the outcome is an easy sell) 👉 How good are you at selling? Everything under 300 Dollar is easy to sell; 300-900 good offer and good positioning; everything beyond 900 Dollar you need more skills; 👉 What kind of shoppers do you want? Wallmart shoppers or luxury shoppers? You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to th
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Ceyhun Yakup Özkardes-Cheung
- Dec 28, 2020
- 1 min
Why your mail list is your most important asset
👉 It is much easier to engage with people 👉 They are asking for products or services 👉 Use the data and create an evergreen system 👉 Building your audience is much easier You can find more information about Tom Libelt on his website: https://smartbrandmarketing.com/ 🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketi
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